TWE Executive Vice President of Customer and Sales in the US, Andrew O’Brien will be accepting the award at the 75 th Annual Wine & Spirits Wholesalers of America Convention at Caesars Palace, Las Vegas on 2 May.īrent Dodd, Corporate Communications Manager Matua’s “Chill Check” label changes color as the Sauvignon Blanc reaches the optimal serving temperature, with various features including a New Zealand Ta Moko, becoming more prominent on the label. Jean, Gentleman’s Collection and the newly introduced Walking Dead and Beringer Bros. The Living Wine Label app, which animates characters and elements of the labels, has been downloaded more than a million times, and now also features other TWE brands including, Chateau St. It’s a combination of this innovative approach to marketing and the outstanding quality of the wines that’s driving this success,” TWE Chief Marketing Officer Michelle Terry said.ġ9 Crimes, which was awarded the Marketwatch 2017 Wine Brand of the Year, was the first wine brand to bring augmented reality to wine labels. Each of these brands integrate interactive technology to bring the labels to life, resonating with the consumer and enhancing their experience. “We’re thrilled with the recognition we’ve earned from Impact Magazine. The awards are given each year to wine brands with depletions of more than 250,000 cases in the US, while also growing 15% or more in the previous calendar year, and showing sustained double-digit growth over several years.Īccording to TWE Chief Marketing Officer Michelle Terry, the awards are strong acknowledgement of the sustained success of Matua and 19 Crimes, two of the fastest growing brands in TWE’s portfolio.
Once loaded, viewers will experience an easy user interface that guides them in seeing the characters on the bottles come to life.ġ9 Crimes, Alcohol, App, AR, Augmented Reality, Beverage, Digital, J.Napa, CA, Ma(GLOBE NEWSWIRE) - Matua’s “Chill Check” label and the augmented reality app “Living Wine Labels” featuring 19 Crimes have helped both brands earn “Hot Brand” status for the second consecutive year from Shanken Communications, Impact Magazine.
19 crimes wine label app for free#
The 19 Crimes app can be downloaded for free from the app store. The offences ranged from “theft above the amount of one shilling” to “stealing fish from a pond or a river.” Each bottle displays the mugshot of an actual person sentenced to make the treacherous trek to the unknown land. The persona-driven wine brand is inspired by the true tales of British criminals accused of 19 specific crimes, which starting in the late 1700s were punishable by “transportation” or relocation to the new penal colony known as Australia. Walter Thompson and the 19 Crimes team to bring these historical characters to life, and create a new way for fans of the wine to engage with the brand,” Oberdorfer says. Led by principal Creative Technologist Peter Oberdorfer, Tactic’s AR specialists, known for Jose Cuervo’s “History in a Bottle” AR app, managed most facets of the experiential project from casting and voice overs to programming, creating digital assets and crafting 3D versions of the characters that become animated and speak aloud with the app’s technology. The easy-to-use technology brings the torrid stories of each bottle to life by animating the labels’ photographs and prompting characters to give unique monologues.
19 crimes wine label app android#
Using augmented reality (AR), the San Francisco-based Tactic developed an innovative 19 Crimes app for iOS and Android devices. Walter Thompson SF to release a wine label unlike any other.
Treasury Wine Estates’ brand 19 Crimes recently collaborated with creative technology company Tactic and J.
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